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Customer Shastra

About Us

About Us

We are a small but dynamic team that's always on the move. Our agility and hunger to succeed drives us forward, and our tech-savviness enables us to stay ahead of the curve. We are committed to building long-lasting relationships with our clients. We see ourselves as an extension of your team and are dedicated to working collaboratively to achieve your goals.

We understand that our success is directly tied to yours, which is why we are always striving to improve and grow alongside you. At the end of the day, we are more than just a service provider. We are a partner, and we are excited to embark on this journey with you.

But what makes us stand out in the market?

  • We pioneered the set-up and management of omnichannel customer engagement centers.
  • We understand the power of data integration.
  • We are experts in creating and executing SOPs.
  • We are experts in the framework of tech solutions.
  • We understand data sources, challenges & workarounds.
  • We understand the business and pain areas for customers.
  • We know what it takes to infuse customer confidence.
  • We understand ORM like no other.
  • We set up India’s first integrated center for a large auto giant* and set up and managed the ORM for large FMCG brands in India.

And we are now ready for our next challenge.

Meet The Founders​

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Vernon Fernandes

Fernandes is a subject matter expert in the field of Customer Experience (CX) with a focus on Social Listening, Social Analytics, and ORM.

Over the past 22 years, he has successfully designed, integrated & implemented multiple marketing analytics solutions addressing business KPIs for clients in the Indian and International markets.

He has worked across verticals to build measurement systems and improve marketing opportunities, resulting in impactful business outcomes. Fernandez’s passion lies in linking technical & analytical outputs to business opportunities via creative storytelling.

His years of experience at the intersection of data and customer service culminated in Customer Shastra, a social listening and reputation management consulting firm.

Core Competencies

  • Customer Experience & Engagement
  • Data Analytics
  • Social Analytics
  • Social Media Listening & Command Centre set up and operations
  • Online Crisis Management
  • CRM
  • Loyalty Marketing
  • MarTech Solutioning
  • Digital Marketing
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Anand Siva

Siva spent 22 years in mainstream advertising driven by the philosophy of charting new horizons. His mantra has always been ‘so what if it hasn’t been done before’! His tenacity helped him find unconventional solutions and explore new territories.

Siva spent 15 years studying the role of data in understanding & managing customer expectations.

It was during this time that he recognized the absence of data-driven, humanistic customer relationship building services for brands.

And so, he decided to launch Customer Shastra – a new pursuit in honing the fine art of respecting & retaining customers.

Core Competencies

  • Customer Experience & Engagement
  • Data Analytics
  • Social Analytics
  • Social Media Listening & Command Centre set up and operations
  • Online Crisis Management
  • CRM
  • Loyalty Marketing
  • MarTech Solutioning
  • Digital Marketing